Howsafeisyourfirstcar website is live

Research shows that young people often drive vehicles that are less safe than those driven by other drivers.

TAC has developed the Howsafeisyourfirstcar website and a direct mail program targeting young drivers addressing two key issues:

1. Increase awareness of safety as a key issue in vehicle choice;

2. Increase awareness that safety doesn't mean expensive and direct them to, to make safety a priority when buying their first car.

The program aims to remind new drivers and their parents about the importance of vehicle safety when purchasing a first car and provide the tools to compare and make easy purchase decisions.

15 Feb 2016